SEO best practices – using keywords in your videos

In this article we will look at the why you should include keywords in the videos you publish on your website and how to name your videos effectively.

In addition to publishing lots of keyword rich content and carefully named images, you should also use the same strategy with videos that you embed in your webpage and or publish to the like of YouTube and other video sharing websites

Why you should include your keywords in the name of an video?

Marketers often don’t give any thought to the names that they give to the videos that they embed in their websites and so waste opportunities for including them as part of the overall search engine optimization of the given website.

Many videos tend to be video1.swf, or teaserA.swf, or movie1.swf.
What should be done is to name the videos by using one or more of the keywords for the page that the video will be feature on.

If a page is about a particular article, then the video on the page should at least include the keywords for the article in its name.  

What the marketers forget quite often is that even now search engines allow you to search by “videos” and “images” by using the image and video search options. Videos from YouTube and other video sharing websites are also shown in the regular search results.

Videos and images are therefore indexed by the search engines and represent yet another source of direct traffic to your website.

How do you name your videos effectively?

To name your video effectively so that that traffic to your website is boosted you should follow the convention illustrated below:


Each keyword should be separated by a hyphen. There should be no spaces. The most important keywords are put first.

Examples of good video naming conventions

Imagine a news section of a popular web hosting provider in London that has publishes lots of content about web design and web hosting in the form of web pages with videos embedded.  

Each video should have the name of the topic, such as “what is web design” and the name of the company included in the video name.


1) “web-design-tips-gowebdesign”

2) “whatiswebdesign-gowebdesign-london”

Each of the above examples represents the many different ways you can include keywords in your image names, and without keyword stuffing.

The first example shows the most important keyword phrase, “web design tips”, and separates each word by a hyphen. Then follows by the name of the company, “gowebdesign”

The second example again puts “what is web design” first but all as one phrase, and is followed by the keywords “gowebdesign” and “london”