Link exchange is an SEO technique that has been around since the earliest days of the Web and has been a method to increase your search engine rank. This strategy in essence is offering to link your website to another relevant website if that website will link back to your website. A common phrase associated with this method “You scratch my back and I will scratch yours”.
Now here this! The link exchange technique is still a good practice and is a valid technique so long as you follow a few simple guidelines and use some common sense too.
Opinions on link exchange are divided because the SEO technique was a widely adopted and soon fell prey to people “gaming the system” and spamming. Now many experts are going round saying that the exchanging links technique is old fashioned, that it doesn't work, and that is it is harmful to SEO. This is usually because they are terrified of harming the position obtained in Google and other search engines.
Other experts say there is nothing harmful in it as long as it is long done a massive scale and done using all these “one hit wonders” that appear in SEO forums and pushed by SEO gurus.
In order to go about exchanging links follow these simple 9 guidelines.
Avoid the following techniques
The above nine steps can be streamlined and can make the task easier to handle by using software such as Link Assistant.
Although using software can indeed help in building up links to your website, it is strongly recommended that you choose carefully before buying any tool that says it will help you with SEO.
There are too many automated “one hit wonder solutions” available now that have been pushed by SEO gurus which claim to boost rankings. So exercise caution and find out more about them before purchasing.