SEO best practices – Author Rank
In this article we will look at the author rank. We will look at what author rank is, the likely impact, factors that may determine it, and how to start building your author rank.
SEO will be changing yet again this year as Google prepares to roll out Author Rank.
This is making big news in SEO circles and also causing mass panic and opportunities for SEO experts to shove quick fix products into the market.
What is Author Rank?
Google define Author rank as the following;
"The name of the writer can be used to influence the ranking of web search results by indicating the writer responsible for a particular content piece … Assuming that a given writer has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that writer will be promoted relative to unsigned content or content from less reputable writers in search results"
What is the impact likely to be?
The impact is likely to be significant as Google will add author rank to their algorithm in addition to pushing towards social media, measuring site trust and devaluing raw links as ranking factors.
The roll out of author rank will not suddenly destroy website like the panda and penguins have done, but websites that have been steadily building author rank for their website contributors are going to have a major advantage over those that have not prepared.
What factors will determine author rank?
Here are just some of the factors that may be used to determine author rank.
- The average PageRank of an author’s content.
- The average number of +1s and Google+ shares the author’s content receives.
- The number of Google+ circles that an author is part of.
- Reciprocal connections to other high Author Rank authors.
- The number and authority of sites an author’s content has been published to.
- The number of posts made to the author’s Google+ page.
- The level of engagement for an author’s content such as comments and responses to comments)
- External authority indicators.
- YouTube subscribers and/or engagement on authored videos.
- Any number of importance/authority metrics on social networks that Google deems trustworthy enough (Twitter, Quora, LinkedIn, SlideShare, etc.).
How to Start Building Your Author Rank?
Building your author rank is quite easy and does require a little code but it is not as difficult as some SEO experts make out and there is no need to use software to do this either.
- Create a Google+ profile with a nice profile picture of yourself and complete it with your information.
- Add a Author Rick Snippet to you blog and content pages See here How to add Author Rich Snippet >>
- Start writing and publishing content. That is content that shows expertise, will help share knowledge with other SEO experts, and improve the reputations of your website and authors.
- Specialize so that your author rank is strong in areas that are in your field, areas that are of interest and subjects you are good at.
- Post on Google+ frequently and interact.
- Build quality back links
- Befriend real people both online and personally.