Does poor user experience affect the overall customer experience?
In this article we look at whether poor user experience, whether this is through poor layout of a website or problems in store, can affect the overall experience of the customer. Read More >>
How to collect customer feedback
In this article we look at five methods of obtaining customer feedback. We look each one in turn and show you how to use each one. Read More >>
The importance of customer feedback
In this article we examine the importance of customer feedback. We look at why it is an important part of your business. We also look how it can be of benefits to your business. Read More >>
The importance of customer experience
In this article we look at the importance of customer experience in terms of satisfaction with a service or purchase and what can be done to ensure a good customer experience. We look at how this acts to differentiate one provider from another. Read More >>